Aug 24, 2023
Founded in 2005, YouTube is known as the pioneer for online video sharing. Purchased by Google in 2006, it remains as one of the most popular video-based social media platforms even as new ones continue to emerge. It’s estimated that there are currently 1.9 billion monthly YouTube users. As you grow your brand or influence, you may be wondering, how you can capture some of that attention.
As marketers and creatives are faced with an overwhelming amount of options for how to share their story and content, it’s important to assess which ones work best. After all, not every brand or creator is going to be equally successful on every platform.
When it comes to video, industries such as technology, products & goods, health & fitness, food and home improvement tend to do pretty well on YouTube. This doesn’t mean that if you aren’t in one of these industries that you should discount the idea of growing a YouTube channel. At the end of the day, regardless of the industry you are in, entertaining, high quality videos are what will capture an audience.
Speaking of capturing an audience, let’s look at ways you can get more views on your YouTube content.
To get more views on YouTube you will want to focus on making sure you have the basics covered such as good content people actually want to watch, strong keywords in your video description and an attractive thumbnail image. But beyond this, there are other creative ways you can increase your video views. Here are five ideas!
People love to tune in regularly and have something to look forward to each week. Plan a series of videos that will publish on the same day each week and get your viewers excited about each upcoming episode.
Everyone likes to tune in for the chance to win something. Make sure to follow YouTubes rules for running a contest on your channel before you launch. Once you do, put in the effort to promote it and let people know about the contest by cross promoting it on other social media platforms.
Invite your audience to help you create your content. When they post about your brand, ask them to tag you so you can share it too. People love when brands recognize their shoutouts and share their content Additionally, when you share user generated content, other users will see that you are engaged with your audience and possibly create more shareable content.
Think about your channel as a storefront for your content. You want to keep everything organized and easy to navigate. Each video should have a good description and where it makes sense, links to other related videos to keep your audience scrolling through your content. Someone may land on your channel for one video and then see all the playlists and keep clicking through to others.
Similar to using user generated content, when you collaborate with others, you tap into a whole new audience and increase your potential viewers. Be sure to have a solid strategy in place when deciding who to collaborate with. When looking to collaborate, don’t be shy. Reach out to others asking if they want to collaborate with you. You might be surprised at the responses!
As you start to put some, or all, of these ideas in place, don’t forget about the basics of video making. In this article, we talked about the types of equipment you could invest in to enhance your recording. We also shared some tips on how to get your video lighting just right in this article. And once you have your videos created, check out how to schedule your videos for auto posting here.
Lastly, there’s always the option to pay for promotion of your YouTube videos by boosting posts where they are linked on other platforms. If it’s in your budget, it could help you kickstart your audience growth and yield a high return. Start auto-posting to YouTube using PLANOLY. You can auto-post regular YouTube content and Shorts content.
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