Cottagecore

An aesthetic that romanticizes rural life & nature

Brb, running away to the English countryside to live out my cottagecore dreams

Characterized by handmade crafts, homesteading, and a generally slow, peaceful life, the Cottagecore aesthetic is the antithesis to today's fast-paced, technology driven modern world. Although often characterized by idyllic nature photos and peaceful DIY videos, Cottagecore is more than just a visual aesthetic -- key elements of this lifestyle include a love of nature, sustainability, nostalgia, and cozy living. Examples of popular Cottagecore creators include Paola Merrill and Isabel Page.

Although this term has been trending in recent years, the Cottagecore aesthetic is rooted in traditional English countryside living and old-school fairy tales. According to aa breakdown by Dupe photos, the modern resurgence of this aesthetic could be tied to the events of 2020. According to the Dupe team, "As people faced lockdowns and social distancing, many sought comfort in the idea of escaping to a simpler, more grounded way of life, even if just through the images and stories shared online."